July 21, 2017

I reached a milestone today. In 2007, absinthe was made legal. I'd been making it for ten years already, since April fools day 1997 in Port Costa when Hernan called me Absinthia. When it was first legal, I quickly decided to stay under the radar. Bootlegging just seemed easier than launching an absinthe in crazytown America.

I never should have done this.

And yet, here I am, four years later and thousands of dollars self invested into my own absinthe brand.

Today, we tasted it at Sidebar. We've been talking about this day for years. I handed everything over to Jared, my business partner in Caged Heat cocktail syrup, one of my closest friends, and a true cocktologist, as he prefers. He looked at me incredulously as he opened the seals on the bottles.

"Do you have imposter syndrome?" he asked.
"Yes, of course I do," I replied sheepishly.
"Yep, me too." He finished opening the three bottles.

It's his award winning recipe that we've placed on Amazon and in shops, restaurants, and bars across the country. If I wasn't there to kick shit forward, it likely wouldn't be on the market. We do that for each other.

As he tried it, his face got very serious, and he nodded continuously. "It's perfect." He said. I reached for the glass. I'm not an imposter. I'm not an imposter.

We had three samples to test. One was perfect. The other two need work, work that may take another year. I may launch one sku to knock it out of the park. That's all
I'm saying about that. I'm no imposter.

There will be more milestones to come. Bottling. Holding those gorgeous screen printed bottles in my hand, the ones with the wormwood art I have tattooed on my back. Signing a distributor deal. Getting customers. Seeing it on the shelves. Perhaps even turning a profit one day.

Most importantly, fulfilling the dream I decided I would regret not chasing four years ago.

Crazytown America.